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MARKETING TO THE

Learn the first phase of the Customer Decision Journey and the implications of the Digital Age

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NEW CONSUMER

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In this guide you will learn: 

  • What the Initial Consideration Set is

  • How it has changed as a result of the rise of digital consumerism
  • Actionable items for marketers competing in this stage

 

Coming up next:

  • Marketing to the New Consumer Part Three: The Active Evaluation Stage

 

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Part Two