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Learn how the traditional purchase funnel has evolved into a complex journey.

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The first in a five-part series on decoding the new consumer's journey; this guide explains the importance of recognizing the evolution in customer buying behavior as well as how to adjust strategy accordingly.

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In this guide you will learn: 

  • Why the traditional funnel is no longer an adequate concept.

  • The changes in the buying landscape that led to this shift.

  • The implications of the new model and how you should re-think planning, execution and measurement.

 

Coming Up Next:

  • Marketing to the New Consumer Part Two: Understanding the Initial Consideration Set

 

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Marketing to the New Consumer 

Part One

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Download the guide to get  involved in Marketing 2.0!